About this Webinar

The Psychology of Graphic Design Pricing —By @morejanda

What could be better than sharing the love of reading books with like-minded people. Join this webinar where we going to talk about how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else.

In The Psychology of Graphic Design Pricing, you’ll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client’s budget.

About the Author

Michael Janda is an award-winning creative director, designer, agency veteran, and author.

For more than 20 years, Michael has worked with an esteemed client list including Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic, and many other high-profile brands.

Michael’s book, Burn Your Portfolio: Stuff They Don’t Teach You in Design School but Should, was published in 2013 and is one of the top-selling books in the creative industry.

What you’ll learn

👉 Pricing Spectrum—get your numbers right

👉 Graphic Design Profitability

👉 3 Pricing Variables—Production cost, Market value, Client budget

👉 Calculate Billable Hourly Rate

👉 Pricing Presentation Strategies

👉 Pricing Rules